BRAND IDENTITY

As a Communication + Marketing Designer, one of my favorite tasks is creating an annual holistic marketing strategy — including a timeline of promotions and design elements, such as colors, fonts and logos. Each year, I strive to develop a plan that sets us apart from not only our competitors, but from our previous year’s look and theme.

Developing a unique and effective strategy each year can be tricky while maintaining brand consistency and quality control across the board. I produce quality content while ensuring both our membership of 130,000 and organization outsiders have immediate and positive brand recognition.